I believe the most powerful technology in any organization is the person who refuses to accept "that's just how we do things." I've spent my career standing in the gap between what technology can do and what people are willing to try, and my job has always been the same: make the unfamiliar feel possible. I didn't stumble into AI enablement. I chased it. I saw a world where Copilot and generative AI could transform how people work, and I built the playbook, the training, and the champions network to make it real. Not because someone asked me to, but because I couldn't sit still knowing the potential was right there, untouched.
Beyond the resume, I'm an ENFP who believes the best way to understand the world is to stay curious. Whether I'm playing piano (with more heart than skill) or hosting a weekly Bible study to stay grounded, I'm driven by a "learn-it-all" spirit that AI has only accelerated. Growing up between two cultures and languages gave me a dual perspective — a gift that turned into a professional toolkit of empathy, compassion, and a relentless drive to evolve. I bring that duality into every strategy I build and every workshop I lead. And while I might lead the room, my two Shih Tzus, Leo and Santi, remain the undisputed CEOs of my home.
This is what I know to be true: People are the transformation or the detractors. The organizations that will win the next decade are the ones brave enough to invest in the humans using them. I want to work with leaders and teams who believe that too, who understand that adoption without empowerment is just compliance wearing a smile. If you're building something that puts people at the center, I want to be in the room. Let's connect!
A four-phase methodology for sustainable technology adoption.
Three threads run through every role I've held.
I build adoption engines that move past compliance into actual capability. At Applied Materials, that meant a Copilot program reaching 10,000+ users, a 200+ person Champions network running open office hours, FAQs, SOPs, and AI gamification, and the Enablement Flywheel methodology that holds it all together.
The instinct to build with people, not for them, has shaped every chapter. Amazon's SNAP last-mile pilot serving food-insecure communities. A retail venture partnering with indigenous women artisans across Latin America. Most recently, board service as Director of Marketing and Fundraising for Bags of Grace.
Whether it's a business, a methodology, or a movement, I default to building. La Clave AI is the next chapter, an effort to bring AI fluency to the 500M+ Spanish speakers the industry has overlooked.